by Jim Lipschutz | Jan 8, 2018 | Uncategorized
Dynamail Marketing was one of the first direct mail companies to offer complete postcard packages which included design, printing, mailing list acquisition and postage. Prior to that, we were a full service advertising agency that provided a full array of media...
by Jim Lipschutz | Jan 8, 2018 | Uncategorized
 Case #1 If you love gourmet food, you know how exciting it is when a new food market opens in your neighborhood. This happened to me about a month ago when a small upscale market came to town. Since opening the week before Thanksgiving, it continues to be hard to...
by Jim Lipschutz | Jan 8, 2018 | Uncategorized
We recently had the biggest single quarter in several years. Clients we haven’t heard from in literally years called us to plan their annual direct mail budgets for the rest of this year. It’s no surprise to anyone in business that profits had practically disappeared...
by Jim Lipschutz | Jan 8, 2018 | Uncategorized
The ability to predict sales is the cornerstone of effective financial planning. When you think about it, all aspects of your business rely on knowing what to plan for in both real-time and future sales. Without the right information, it can be difficult to control...
by Jim Lipschutz | Jan 8, 2018 | Uncategorized
In a vacuum, running a successful business should be easy. Choose a good location, sell your product or service at a value driven price, know how to manage inventory with regard to quality and quantity, offer impeccable service, and know how to get the word out to...
by Jim Lipschutz | Jan 8, 2018 | Uncategorized
Things are really looking up. Home sales are steadily improving. Unemployment is lower than it has been in decades, and the stock market is at an all time high. For the first in time in years, businesses have reason to feel confident that dollars spent on advertising...
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