My Blog
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For Developers
Keep In Touch
Last year, we decided to write a weekly newsletter as a way to reach out to clients we had lost touch with in the last few years. After many contentious discussions about the possible content, we decided to select topics we thought would have a positive impact on our...
A Costly Lesson About Perception and Reality
Major retailers make major mistakes. In early 2012, JCPenney totally revamped its marketing strategy. They went from aggressive sale events and coupons to what they called “fair and square” everyday pricing. The concept was to have all merchandise in their stores on...
For Designers
Keep In Touch
Last year, we decided to write a weekly newsletter as a way to reach out to clients we had lost touch with in the last few years. After many contentious discussions about the possible content, we decided to select topics we thought would have a positive impact on our...
A Costly Lesson About Perception and Reality
Major retailers make major mistakes. In early 2012, JCPenney totally revamped its marketing strategy. They went from aggressive sale events and coupons to what they called “fair and square” everyday pricing. The concept was to have all merchandise in their stores on...
SEO
What Makes You Unique?
You have to wonder why some businesses are announcing strong third quarter earnings and others are barely hanging on. If you research this phenomenon, you’ll discover that the most successful businesses formulate an action plan and then stick to it regardless of...
Social Media
What Makes You Unique?
You have to wonder why some businesses are announcing strong third quarter earnings and others are barely hanging on. If you research this phenomenon, you’ll discover that the most successful businesses formulate an action plan and then stick to it regardless of...
