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A Costly Lesson About Perception and Reality
Major retailers make major mistakes. In early 2012, JCPenney totally revamped its marketing strategy. They went from aggressive sale events and coupons to what they called “fair and square” everyday pricing. The concept was to have all merchandise in their stores on...
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A Costly Lesson About Perception and Reality
Major retailers make major mistakes. In early 2012, JCPenney totally revamped its marketing strategy. They went from aggressive sale events and coupons to what they called “fair and square” everyday pricing. The concept was to have all merchandise in their stores on...
